GOING BIG: Articles

The Algorithm Is a Mirror

The Algorithm Is a Mirror

Published on: 07/28/2025

Google doesn’t play favorites. It reflects what you feed it. what does the algorithm see when it looks at you?

AI Won't Replace You

AI Won't Replace You

Published on: 07/24/2025

AI doesn’t replace trust. It amplifies your ability to earn it.

Stuck Isn't Safe

Stuck Isn't Safe

Published on: 07/22/2025

Don't stay stuck. Pick one thing—your Google profile, your reviews, your bio, your brand—and make it better this week.

 $20 Google Lead Turned Into a Listing

$20 Google Lead Turned Into a Listing

Published on: 07/17/2025

Discover how real estate agent Dave Powers turned a $20 Google lead into a signed listing. Learn the exact tools, steps, and strategies he used to generate leads consistently using Google Business Profile and Local Service Ads.

Google LSA & GBP Optimization Series for Real Estate Agents (Part 1)

Google LSA & GBP Optimization Series for Real Estate Agents (Part 1)

Published on: 06/19/2025

Account Setup and Verification. Setting up your Google Local Services Ads (LSA) account correctly is the foundation for generating high-quality leads as a Real Estate Agent. A properly verified account ensures you’re visible to potential clients in your target area and builds trust with Google’s audience.

Understanding the Google Ecosystem: Business Profiles vs. Local Service Ads

Understanding the Google Ecosystem: Business Profiles vs. Local Service Ads

Published on: 06/11/2025

How GBP and GLSA must work in harmony

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