Nobody Saw It Coming

Nobody Saw It Coming

The internet was supposed to be email without stamps. Websites were like billboards.

That's it. That's all anyone could imagine. Faster letters. Digital brochures. The people building websites in 1995 had no idea they were laying the foundation for everything from Amazon to Zoom to the gig economy.

Disruption never announces itself. It shows up looking ordinary.

Today's Ordinary

Right now, somewhere, someone is using AI to do something that seems trivial. Writing better emails. Summarizing documents. Creating chatbots that sound almost human.

Meanwhile, the important people are having important meetings about whether AI will threaten jobs or boost productivity. They're creating policies and frameworks and strategies for managing the change.

They're missing the point entirely.

The change isn't coming. It's already here, disguised as a toy.

The Real Game

While everyone debates AI's impact on existing work, a few people are quietly inventing work that didn't exist last year. They're not asking what AI might replace—they're asking what AI might create.

They're not protecting what they have. They're building what comes next.

The Choice

If you sell houses, you can spend your time worrying about AI eating your commissions. Or wondering if robots will replace you.

Or you can ask a different question: What becomes possible when I stop doing the parts of my job that machines can do better?

What happens when I'm free to focus entirely on the human work—the trust-building, the hand-holding, the local expertise that no algorithm can replicate?

The future belongs to those who see the opportunity hiding in plain sight.

Are you looking?