What Are Google Local Service Ads?

Google Local Services Ads are paid advertisements that appear at the very top of Google search results when users search for local services.

These ads are designed to connect potential clients with local service providers by featuring essential business information, such as your business name, phone number, rating, and hours of operation.

Unlike traditional pay-per-click (PPC) ads, Google LSA operates on a pay-per-lead model, meaning you only pay when a potential customer contacts you directly through the ad.

google local service ads example

The Power of Google Local Services Ads

Google Local Services Ads offer a unique and powerful way to connect with potential clients in your area. By placing your business at the top of search results and providing a direct line to your services, Google LSA ensures that you stand out to customers who are ready to hire. Here are some of the key benefits of using Google LSA for your business:

  • Top Placement in Search Results:

    Google LSA appear at the very top of Google search results, ensuring maximum visibility.

  • Pay-Per-Lead Model:

    Only pay for actual leads, making your advertising budget more effective and efficient.

  • Google Screened Badge:

    The Google Screened badge is a mark of trust and reliability for professional service providers. The rigorous verification processes conducted by Local Service Ads or trusted partners ensure that your business stands out.

  • Direct Customer Connections:

    Receive direct calls and messages from potential clients, streamlining the lead generation process.

  • Enhanced Credibility:

    Featuring your business in Google LSA boosts your credibility and reputation in the eyes of potential clients.

How Local Services Ads Works

Google Local Services Ads work by displaying your business at the top of relevant local search results. When a user searches for a service you offer, your ad appears along with a call button, your business hours, and a link to your profile. If the user decides to contact you, you only pay for that lead. The Google Guarantee badge adds an extra layer of trust, assuring potential customers of your reliability.

  • Sign Up and Create Your Profile:

    Provide your business information, including services offered, service areas, and operating hours.

  • Complete the Verification Process:

    Submit necessary documentation, such as business licenses and insurance, to get verified by Google.

  • Set Your Budget:

    Determine how much you want to spend on leads and set your budget accordingly.

  • Start Receiving Leads:

    Once your ad is live, start receiving direct inquiries from potential customers.

Generate high-quality leads at scale

Maximizing the performance of your Google Local Services Ads involves a combination of strategic actions and ongoing optimization. By ensuring your profile is complete and accurate, gathering positive reviews, and responding promptly to inquiries, you can significantly enhance your ad's effectiveness. Regularly reviewing and adjusting your budget helps to optimize your investment, while leveraging the Google Guarantee builds trust and credibility with potential clients. Here are some key tips to help you get the most out of your Google LSA:

  • Complete Your Profile:

    Ensure all business information is accurate and up-to-date to improve your ad's performance.

  • Gather Positive Reviews:

    Encourage satisfied customers to leave reviews, as high ratings can improve your ad's visibility and credibility.

  • Respond Promptly to Inquiries:

    Quick responses to leads can enhance your reputation and increase the likelihood of conversions.

  • Optimize Your Budget:

    Regularly review and adjust your budget to ensure you're getting the best return on investment.

  • Utilize the Google Guarantee:

    Highlight the Google Guarantee in your communications to build trust with potential clients.

"But I'm a real estate expert, not a tech guru."

No problem. That's where we can help.

For some individuals, setting up Google Local Services Ads feels like learning a whole new language. Optimizing your profile, managing bids... it's a constant uphill battle. It's no wonder so many realtors feel overwhelmed. Let us handle the tech. Focus on what you do best: helping clients find their dream homes.