Google LSA & GBP Optimization Series for Real Estate Agents (Part 1)
Google LSA & GBP Optimization Series for Real Estate Agents (Part 1)
Account Setup and Verification
Welcome to our Google LSA & GBP Optimization Series for Real Estate Agents! In this 15-part weekly series, we’re guiding you step-by-step to optimize your Google Local Services Ads (LSA) and Google Business Profile (GBP) to attract high-quality leads. Each week, we’ll cover a key aspect of the process, building toward a fully optimized online presence. This week, in Part 1, we dive into Account Setup and Verification. Let’s get started!
Get Your Google LSA Account Up and Running
Setting up your Google Local Services Ads (LSA) account correctly is the foundation for generating high-quality leads as a Real Estate Agent. A properly verified account ensures you’re visible to potential clients in your target area and builds trust with Google’s audience.
Steps to Success
Create Your Account: Sign up for LSA through Google’s platform, providing accurate business details like name, address, phone number, and website.
Verify Licensing and Insurance: Google requires Real Estate Agents to submit proof of licensing and insurance. Ensure these documents are up-to-date to avoid delays.
Complete Background Checks: Agents listed on the account must pass Google’s background check process. Submit required information promptly.
Define Your Service Area: Set your geographic targeting to cover neighborhoods or cities where you want leads. Be specific to avoid irrelevant inquiries.
Why It Matters
A fully verified LSA account with a precise service area ensures your ads reach the right audience, increasing lead quality and reducing wasted budget.
Next Steps
Now that your account is set up, it’s time to make it stand out. In our next post, we’ll dive into Profile Optimization to ensure your LSA profile captures attention and builds trust. Read Part 2: Profile Optimization.
Learn More
Want to dive deeper into how Google LSA & GBP can transform your real estate business? Join the free GOING BIG webinar to learn expert strategies for setting up and optimizing your Google Business Profile and Local Service Ads. Sign up today to start closing more deals!
