How Real Estate Agents Can Inbound Leads with Google Local Services Ads in 2025
How Real Estate Agents Can Inbound Leads with Google Local Services Ads in 2025
If you're a real estate agent focused on attracting more qualified buyers and sellers in 2025, it's time to start thinking beyond referrals and pay-per-click ads. Google Local Services Ads (LSAs) offer a powerful—and often underused—way to generate inbound leads from people actively searching for an agent in your area.
Unlike traditional ads or lead-buying platforms, LSAs are designed to deliver real-time, high-intent inquiries from motivated clients. Here's how they work—and why more agents are using them to grow their business efficiently.
1. Appear at the Top of Google Search
LSAs are displayed at the very top of Google search results, even above regular paid ads and the map pack. When someone searches for terms like “real estate agent near me” or “top realtor in [your city],” these ads often appear first.
This prime positioning means you’re the first agent they see—and often the one they contact.
2. Capture High-Intent Local Leads
LSAs are only triggered when someone is actively searching for a service provider in their area. That means you're connecting with people who are ready to take action—whether they're buying their first home, listing a property, or relocating.
These are not cold leads. They're warm, local, and likely to convert.
3. Simple, Direct Contact
LSAs make it easy for prospects to contact you. They can call or message you directly from the ad—without visiting your website, filling out a form, or scrolling past competitors. This kind of frictionless connection can significantly increase your response rate and lead-to-client conversion.
4. Pay for Leads, Not Clicks
Unlike Google Search Ads or Facebook campaigns, LSAs operate on a pay-per-lead model rather than pay-per-click. You’re only charged when a prospect actually contacts you—not just when they click your ad. That makes it easier to track ROI and control your marketing budget.
5. Build Instant Trust with Google Screening
Google backs LSAs with a "Google Screened" badge, available to licensed real estate professionals who pass background checks. Alongside your reviews, service area, and photo, this badge acts as a trust signal that sets you apart from less-verified competitors.
6. Measurable Results You Can Optimize
LSAs provide access to performance metrics, such as lead volume, cost per lead, and call details. Over time, this helps you refine your targeting and make smarter budget decisions based on real data.
Want to Learn How to Maximize LSAs as a Realtor?
Many real estate agents sign up for LSAs but struggle to get consistent results or rank in the top 3. That’s where expert guidance can help.
Going Big specializes in helping realtors optimize their LSAs and Google Business Profiles. They’ve created a free training that breaks down the process and shows how top agents are turning LSAs into a steady stream of inbound clients.
You can watch the free webinar here: goingbig.co/webinar
Final Thoughts
Google Local Services Ads offer a unique advantage for real estate agents in 2025: visibility at the exact moment a client is searching for help! By setting up your LSAs properly—and optimizing your profile over time—you can attract more buyers and sellers who already want what you offer.
